The Rest of the Story: What EFRs can show YOU
By Steve Cubbage, VP Farmobile DataService℠ & CEO of Record Harvest . . . Growing up on our family farm, one of my favorite memories was working the fields with…
How much work did your team accomplish today?
By Farmobile Marketing . . . Farmobile’s new Field Activity Report and expanded Machine Utilization Report deliver at-a-glance performance metrics summarized by field and machine. These reports allow farmers, ag…
One data layer is never enough in precision ag
By Jason Tatge, Farmobile co-founder and CEO . . . Precision agriculture is in a unique moment – we’ve been talking about the promises of the technology for 30+ years, but…
Farmobile EFRs transform field data into valuable information
By Nathan Otto, Vice President, Customer Operations . . . What do you get when you combine Farmobile PUC™ collected data with contextual information such as field boundaries and inputs?…
Get data you can view, download, share
So, what is an Electronic Field Record? By Alex Hadorn, Farmobile Product Manager . . . The problem with the agronomic and machine data being collected, today, by precision ag…
Jake Juarez named an ARA Rising Star
Recognized as a Farmobile emerging leader By the Farmobile Editors . . . Farmobile Product Manager Jake Juarez was named last week as one of the 2019 Rising Stars by Agriculture…
Farmobile team hosts #hackathon to drive innovation
By the Farmobile Editors . . . The Farmobile engineering team is hosting its first-ever hackathon. For those who don’t know, a “hackathon” is a sprint-like event where programmers, engineers,…
Why venture capitalists can’t afford to fly over Midwest startups
By Jason Tatge, Farmobile co-founder and CEO . . . Savvy investors are turning their attention to the Midwest. Leading VC firms and investors are fleeing from the high prices,…
5-Year Stretch: Farmobile celebrates Innovation Milestones
Innovation is not for the fearful. It requires big ideas and misfires, humility and faith, teamwork and testing, little victories and sometimes gut-wrenching setbacks. But, overarchingly, it demands passion and…
Five years building the technology for the future of agriculture: The three problems we solved in ag
By Jason Tatge, Farmobile co-founder and CEO . . . At Farmobile, we often say we’re building the foundational technology for the future of agriculture. But what does that really…