By Farmobile Editors

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This is a summary of an agtech article, written by managing editor Dan Jacobs in the March 30 issue of CropLife, How the Convergence of Technologies Has Transformed Logistics in Agriculture. Read the full article online at CropLife.

Over the last decade, ag technology has converged with internet and cellular connectivity, to connect farmers and ag retailers with fields, crops and machines in entirely new ways. 

Don Jacobs explores how the “cloud” has moved from being just a “weather phenomenon hanging over a field” to a virtual ecosystem that is central to helping farmers and operation managers with their daily workflows. 

Steve Cubbage, vice president of Farmobile Services, joined the conversation noting how Farmobile’s agtech solved inconsistent rural internet and cellular coverage to collect, stream and standardize agronomic and machine data across a mixed fleet of machines — all in real-time. 

“The quicker you can get data it’s more valuable,” said Cubbage. “Farmobile created a piece of hardware it calls a PUC, a data collection device that can go into planters, combines — anything that is running across that field doing something agronomic and record it.”

Read how other systems are utilizing new technologies.