Farmobile Blog
  • Jason Tatge CEO
  • Data
  • Product
  • Farmobile News
  • Search Icon
Search Icon

Farmobile Blog

Bringing you the latest news and updates

Listen in! Featured on Off Farm Income, with Matt Brechwald

Listen in! Featured on Off Farm Income, with Matt Brechwald

September 27, 2018 Comments 0 Comment
Off-Farm Income Header
Photo credit: Off Farm Income

By Jason Tatge, Farmobile co-founder and CEO

Editors note: this article is a summary of Jason’s interview on the Off Farm Income podcast, you can listen to the full interview here »

. . .

As most of you already know, I’m a passionate advocate for farmers and #FarmerPower. Over the past several decades, farming has become an even tougher job, with slimming margins and even greater regulatory oversight. That’s why I was eager to join Matt Brechwald on his podcast Off Farm Income. Matt is a farmer and ag entrepreneurship coach based in Kuna, Idaho, who runs a podcast that is focused on bringing farmers new opportunities to generate revenue on and off the farm and make their small business goals a reality.

In this episode, Matt and I talk about the different opportunities that come with having a comprehensive digital strategy on the farm. High quality, layered data and real-time visualizations across a mixed-fleet of equipment enable farmers to turn the raw data coming off their fields into real insights that lead to better yields, higher efficiency, and higher profitability for the farmer and their business.

Of course, anyone who is familiar with my company Farmobile knows that data value doesn’t stop there. It’s been my hunch for a long time that the data coming off farmers’ machines would be valuable to lots of people and businesses, from researchers and input companies to commodities traders.

At Farmobile, we created the DataStore to facilitate this exchange for the benefit of the farmer. Using our DataStore, approved data buyers can search the DataStore and request specific types of agdata, and we bring those offers to our farmers. When farmers receive the offer, they can choose to accept or decline, and always maintain ownership over that data. The best part is, data can be licensed multiple times for a truly infinite commodity that brings revenue onto the farm. It’s something Matt and I both enjoyed discussing, and we hope you will, too.

You can listen to the full interview here.


Jason Tatge

Farmobile co-founder and CEO. Passionate about advocating for the farmer. #FarmerPower.


Spread the word!

Jason Tatge CEO, News + Updates, Trends
Agriculture, Precision Agriculture, Technology

Post navigation

NEXT
Five years building the technology for the future of agriculture: The three problems we solved in ag
PREVIOUS
Get efficient this harvest with Farmobile DataEngine

Leave a Reply

Your email address will not be published. Required fields are marked *

All categories

  • Data (34)
  • Farmobile News (2)
  • Jason Tatge CEO (14)
  • News + Updates (11)
  • People (9)
  • Product (12)
  • Services (5)
  • Successes (13)
  • Technology (17)
  • Trends (13)
  • Uncategorized (3)

Recent Posts

  • E-cycling reduces waste, one technology at a time 
  • Ag retailers poised to play a vital role in the data game… with the help of interoperable data
  • ISA’s farmer-driven trial explores data gaps.
  • From the Field Reports
  • “Our biggest deal was getting data out of machines.”

Archives

  • April 2022
  • November 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • November 2020
  • August 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • September 2019
  • July 2019
  • June 2019
  • May 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • June 2018
  • May 2018
  • April 2018
  • January 2018
  • November 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • April 2017

Tags

ag data agdata AgPro Ag retail Agriculture AgTech BigData Bradford Grain Brandt corn COVID-19 Data data collection data insights farm data FarmerPower farmers Farming Farmobile farmobile index Field Reports fleet performance fleet performance metrics fleet performance monitoring Food Supplies Harvest independent data Jason Tatge Leadership mixed fleet NASS Planting Precision Agriculture PUC real time ROI Smartphones Social Media Software Development soybean Steve Cubbage Sustainability Technology USDA Women In Tech
© 2025   Farmobile LLC