Farmobile Blog
  • Jason Tatge CEO
  • Data
  • Product
  • Farmobile News
  • Search Icon
Search Icon

Farmobile Blog

Bringing you the latest news and updates

Unlock the full power of farm data

Unlock the full power of farm data

February 12, 2020

3 Reasons “why” growers should certify data

By Farmobile Editorial Team

O.k. So, as an Independent Farm Data Company, Farmobile is already unique by specializing in only one thing — helping farmers, ag retail and other trusted advisors to collect, organize, view and share TRUE real-time agronomic and machine data … across a mixed fleet.

But, did you know that Farmobile’s CERTIFICATION process helps farmers benefit even more from their agronomic data? 

In a 2020 Farmobile Talk, guest host Nathan Otto, vice president of product and customer operations, joined Jason Tatge, CEO, to discuss the incredible value farmers get from certifying their data. 

But, first, what does “certify data” mean?

Twice a year, Farmobile recommends that data subscribers log-in to their Farmobile DataEngineSM account (post-planting and post-harvest) to certify the accuracy of their data. Farmobile’s online “certification” tool allows subscribers to review agronomic data by field, check it for accuracy, and complete any missing detail. 

Below are the “Top 3” reasons WHY farmers should certify their data:

REASON 1: Gain greater accuracy and market insights 

Certifying data ensures farmers are using complete, accurate quality data. From season-to-season and year-over-year, certified data allows farmers to use the best data set to manage crop performance. It’s just that simple.

The value of quality data goes well beyond certification.  Combined with insights from Farmobile’s new Index plant and harvest benchmarking tool, certified data can provide farmers with even more powerful intelligence and the ability to better forecast outcomes. 

About the Farmoble Index: In 2019, spring floods and the ensuing USDA Crop Progress report highlighted the disconnect between traditional paper-and-pen reporting methods and what farmers were actually seeing in their fields. That’s why Farmobile created the Index. It allows farmers to “crowdsource” state-level, aggregated plant and harvest data to better understand what is happening in their region for better marketplace visibility.

Certifying data is a good best practice. By actively and frequently reviewing data, farmers and their trusted advisors can use quality data all season long to assist the crop in-field. – Nathan Otto, VP of product & customer operations, Farmobile

REASON 2: Learn even more about operational improvements 

Farmers know their farms best, but data can fuel their expertise in crop management.

“We offer tools that widen the ‘happy path’ to quality data,” says Tatge. “So, if you forget to enter a seed variety, field boundary or any of the myriads of things needed to ensure data is complete, our tools give farmers the flexibility to go back in and make adjustments. That’s really what ‘certification’ is all about.”  

Certifying data provides an occasion for farmers to revisit how their fields performed that season — what worked, what didn’t and what to try next year. When farmers compare what they implicitly know versus the data that is laid out in front of them, it becomes much easier to use the information as checks and balances for improving their operations. 

Invariably, the process of certifying data, sharpens observations. “By certifying data, they always learn something more about their farms that they may not have understood before,” adds Tatge.

REASON 3:  Create future revenue opportunities 

Only certified data can be made available for potential monetization opportunities through the Farmobile DataStoreSM exchange. The first-in-industry exchange is optional and allows participating farmers to earn revenue by licensing private single-use copies of their Electronic Field Records (EFRs) to approved third-party buyers.

To participate, data owners must sign a Farmobile DataStore Participation Agreement and annually certify their EFRs. The data licensing process is completely voluntary and, before a transaction can take place, farmers must approve or pass on each licensing opportunity. Revenue is split 50/50 with farmers.

If you forget to enter a seed variety, field boundary or any of the myriads of things need to ensure data is complete, our tools give farmers the flexibility to go back in and make adjustments. That’s really what ‘certification’ is all about. — Jason Tatge, CEO, Farmobile

Certified data is complete data

Farmobile is founded in the belief that data is one of the most valuable things that a farmer produces. The certification process creates confidence in quality data sets that can be used year-over-year by farmers and their trusted advisors to derive insights and optimize value. 

Certified data carries direct on-farm value, whether that is in a deeper understanding of crop performance or a new revenue stream generated through the Farmobile DataStore exchange. Ultimately, it allows customers to gain greater control and secure better outcomes for their operations. 

While certification deadlines are at the end of planting and harvest, Otto recommends farmers certify data as they go — even certifying on a daily or weekly basis.

While the primary focus of this article is plant and harvest, certification is available for every pass of the field.  Certify your application data for fertilizer and crop protection to understand what and how much product was added within zones and throughout the field.  Soon you will also be able to certify tillage data showing the areas worked and what type of tillage occurred. 

“Certifying data is a good best practice,” says Otto. “By actively and frequently reviewing data, farmers and their trusted advisors can use quality data all season long to assist the crop in-field. Plus, certifying data often streamline efficiencies, saves time and, quite simply, improves accuracy.”

For tips, review Farmobile’s complete guide on certification. Here. Get all of your Farmobile news and updates by registering for the monthly Farmobile newsletter.

. . .

Spread the word!

Data, Product

Post navigation

NEXT
Trust is the new currency in agriculture
PREVIOUS
Looking Ahead: AgTech Trends for 2020
Comments are closed.

All categories

  • Data (34)
  • Farmobile News (2)
  • Jason Tatge CEO (14)
  • News + Updates (11)
  • People (9)
  • Product (12)
  • Services (5)
  • Successes (13)
  • Technology (17)
  • Trends (13)
  • Uncategorized (3)

Recent Posts

  • E-cycling reduces waste, one technology at a time 
  • Ag retailers poised to play a vital role in the data game… with the help of interoperable data
  • ISA’s farmer-driven trial explores data gaps.
  • From the Field Reports
  • “Our biggest deal was getting data out of machines.”

Archives

  • April 2022
  • November 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • November 2020
  • August 2020
  • July 2020
  • June 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • September 2019
  • July 2019
  • June 2019
  • May 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • June 2018
  • May 2018
  • April 2018
  • January 2018
  • November 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • April 2017

Tags

ag data agdata AgPro Ag retail Agriculture AgTech BigData Bradford Grain Brandt corn COVID-19 Data data collection data insights farm data FarmerPower farmers Farming Farmobile farmobile index Field Reports fleet performance fleet performance metrics fleet performance monitoring Food Supplies Harvest independent data Jason Tatge Leadership mixed fleet NASS Planting Precision Agriculture PUC real time ROI Smartphones Social Media Software Development soybean Steve Cubbage Sustainability Technology USDA Women In Tech
© 2025   Farmobile LLC