Farmobile is built for independent ownership + data privacy
. . . Ever wonder why Farmobile stands behind its policy of data ownership and control? Our technology is independent of and does not use other in-cab systems to stream…
Trust is the new currency in agriculture
. . . Trust is the new currency in agriculture. Suspicion is the opposite of trust and, in a world where information quickly flows through social media, suspicion can bring…
Creating a Data Strategy in the Age of Insanity
When I co-founded Farmobile with two colleagues, we set out to empower farmers through easy-to-use, plug-and-play data collection technology that would help them improve profitability and yield. Farming has never…
USDA should be paying farmers for their data (NASS, FSA, RMA, NRCS)
On June 28, the USDA’s National Agricultural Statistics Service (NASS) released a report on “planted” or “intended” planted acres of major crops for the U.S. 2019 growing season. This report…
One data layer is never enough in precision ag
By Jason Tatge, Farmobile co-founder and CEO . . . Precision agriculture is in a unique moment – we’ve been talking about the promises of the technology for 30+ years, but…
Why venture capitalists can’t afford to fly over Midwest startups
By Jason Tatge, Farmobile co-founder and CEO . . . Savvy investors are turning their attention to the Midwest. Leading VC firms and investors are fleeing from the high prices,…
Five years building the technology for the future of agriculture: The three problems we solved in ag
By Jason Tatge, Farmobile co-founder and CEO . . . At Farmobile, we often say we’re building the foundational technology for the future of agriculture. But what does that really…
Listen in! Featured on Off Farm Income, with Matt Brechwald
By Jason Tatge, Farmobile co-founder and CEO Editors note: this article is a summary of Jason’s interview on the Off Farm Income podcast, you can listen to the full interview…
Is there a Facebook-level reckoning coming to Big Ag?
By Jason Tatge, Farmobile co-founder and CEO . . . On April 11 of this year, the world watched with glee as the 33 year-old CEO of Facebook testified before…
Farming is a tough business, but new trends offer opportunity
By Jason Tatge, Farmobile co-founder and CEO . . . America has a romantic relationship with farming. We consider our agricultural corridor the ‘heartland’ of America. We describe this lifestyle…